Getting clicks and likes while generating leads and sales

Prepare for What’s Next Getting clicks and likes while generating leads and sales. The latest Care Solutions multimedia campaign portrays common long-term care situations, giving you a place to start the conversation with potential clients. A Promise for a Lifetime follows the stories of four potential client personas: Lisa, Michael, Thorpe, and Andy & Becky. By posting their captioned pictures and videos, you can open the long-term care discussion to your online community and beyond. They can be posted on your social media platforms (Twitter, Facebook, and LinkedIn) or used in presentations, lobby slides or emails to clients Be sure
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Categories: Industry News, Linked Benefit/Hybrids, and OneAmerica.

New Marketing Campaign: ​​​​​​​Prepare for What’s Next

New Campaign: Prepare for What’s Next The new multimedia marketing campaign for Care Solutions is ready for you to share! The assets in this campaign will help you share content with producers or clients, flexibly aligning with your marketing strategy.   Protection for Life Six digital assets illustrate what makes OneAmerica different in the long-term care marketplace. Start Posting A Promise for a Lifetime This set has story-based photos, emotional videos, and engaging texting videos. The assets portray common long-term care situations, helping you connect with clients on a more personal level. Build Connections   Preparing for What’s Next This
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Categories: Industry News, Linked Benefit/Hybrids, and OneAmerica.

Asset Care Campaign: Meet Thorpe

Using Thorpe’s Story Since being appointed power of attorney for his ailing father, Thorpe has faced increasingly difficult decisions about how to best provide care. His dad wants to stay in a house that is no longer safe for him and needs more care than Thorpe is able to provide by himself. This experience has made Thorpe consider the situation he might find himself in one day. Thorpe’s story can help you connect with those living in retirement while also caring for an aging parent. Asset Care can help families be there for each other without the difficulties of becoming
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Categories: Industry News, Linked Benefit/Hybrids, and OneAmerica.

Asset Care Campaign: Meet Michael

Using Michael’s Story Michael learned about long-term care the way many people in middle age do; he saw the effects his father’s lengthy illness had on his mother when she became a caregiver. His outlook for his own retirement changed as he watched his mother dip into her financial assets to pay for his dad’s illness. This story will help you connect with younger people who have aging parents. It shows the value of starting early to avoid the challenges paying for long-term care in retirement can create. For Michael, we highlight how Asset Care Recurring Premium Whole Life can
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Categories: Industry News, Linked Benefit/Hybrids, and OneAmerica.

New Asset Care Campaign Launching July 15

Bringing compelling stories to the long-term care marketplace Today we are making a new Asset Care campaign available. This campaign was designed with your feedback to create stories that you can use in sales situations. This campaign will help you tell the Asset Care story from four different personal points of view.     Andy & Becky’s story highlights how Asset Care Single Premium Whole Life can fit into the plans for this busy professional couple as they near retirement.   Lisa’s story highlights how Asset Care with Return of Premium can help cover long-term care needs for a single
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Categories: Industry News, Linked Benefit/Hybrids, and OneAmerica.