Consumer Marketing Materials Toolbox


Long-Term Care Sales Toolbox

Tools & Resources To Help You Begin the Conversation

The recent pandemic has your clients and prospects aware and asking about long-term care.    This is the perfect time to have that important planning conversation with your clients. We’ve collected several educational resources: some for agent-use, others for consumer-use.

Let’s help more clients stay out of the nursing home!

Long-Term Care Tri-Fold
Facts Brochure

Customize this Long-Term Care Tri-Fold 10 Facts Brochure to hand out email or mail to your clients and prospects on the importance of planning for LTC.

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Real People. Real Stories.
LTCi Learning Tool Flyers

These flyers are learning tools you can turn into powerful sales tools by describing how an LTCi policy helped both Mutual of Omaha policyholders and their families.

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Social Media Graphics

Social media & email are excellent ways to share care statistics, facts, personal stories and experiences. We’re pleased to provide these complimentary infographics and bonus monthly infographics to help you start the conversation!

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LTCi Consumer Presentation

This is the Missing Link Consumer Presentation that has sold MILLIONS in Long-Term Care insurance.   Demonstrate the need for Long-Term Care insurance with this powerful presentation for your clients and prospects!

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Lead Letters

Customize this lead letter to email or mail to your clients and prospects to get the conversation started!

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Pivot Consumer Presentation

Tom Randall’s Pivot Consumer Presentation ready to present to your clients and prospects!    Open in Read Only and be sure to run it as a full slideshow.

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Mutual of Omaha Long Term Care Consumer Video and PowerPoint Presentation

Mutual of Omaha’s Protecting the Things that Matter Most consumer video and Consumer Approved Educational PowerPoint highlight the need for LTCi. Be sure to use the correct version for your state.

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2022 Genworth Cost of Care Survey

Consider sharing with your clients both the current and projected costs of long term care where they live — or plan to retire, using the latest Cost of Care data from a study Genworth released in 2022.     Explore Cost of Care data by city, state or zip code, find trend charts and access states ranked in order of care costs

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Determine Your Needs
LTC Calculator

The handy Determine Your LTC Needs calculator on helps to illustrate how much your clients can expect to pay for LTC services in their state.

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LTC Shopper’s Guide

NAIC Shopper’s Guide to Long-Term Care.   Use this publication as a free handout to clients and prospects.  Download the A Shopper’s Guide to Long-Term Care Insurance.

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LifeHappens® Videos

If you prefer not to share your own story or experience, visit for unbiased, educational videos of real-life stories to which your clients can relate.

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NGL Infographics

Help NGL spread the word about the importance of LTCi with the EssentialLTC  Fact of the Day Infographic series!

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Questions?  Call our office at 800-842-7799 to speak with your Regional Director.