Good News | Securian’s Turn-Key Marketing Plan During LTC Awareness Month

November Is Long-Term Care Awareness Month! November is Long-Term Care (LTC) Awareness Month! Use Securian’s turn-key marketing plan to help maximize your prospecting efforts and make the most out of this opportunity. From building awareness and generating leads to setting appointments and offering solutions, each week includes a SecureCare sales strategy and tool to help you move prospects down the sales funnel. Get the plan   Read Full Good News Announcement Questions? Call the GoldenCare Marketing Team at 800-842-7799! Don’t forget to subscribe to our News Digest for all the latest announcements from the Top Carriers! Check out GoldenCare News
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Categories: GoldenCare News, Industry News, Long-Term Care, and Securian.

“Early retirement can accelerate cognitive decline among the elderly”

“Early retirement can accelerate cognitive decline among the elderly,” by Kate Anderson, News-Medical “Early retirement can accelerate cognitive decline among the elderly, according to research conducted by faculty at Binghamton University, State University of New York. … The researchers discovered that there were significant negative effects of pension benefits on cognition functioning among the elderly.” LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform): It seems like just about everything causes dementia nowadays. But Social Security too?
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Categories: Clippings, Industry News, and Long-Term Care.

“Many views on aging based on misconceptions, survey finds”

“Many views on aging based on misconceptions, survey finds,” by Alicia Lasek, McKnight’s LTC News “Among the survey highlights: Nearly 40% of respondents are not aware that certain prescription medications can impact cognition, and only half know that certain medicines should be avoided as a person gets older. Most older people have multiple chronic conditions, take five-to-10 medications daily, and experience some level of disability. More than 40% mistakenly believe that it is normal for people to get depressed as they age. Few respondents are doing any activities designed to improve mobility. However, people are taking measures to prevent falls,
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Categories: Clippings, Industry News, and Long-Term Care.

“Frail nursing home patients told to relocate as their Medi-Cal plans cut off payment”

“Frail nursing home patients told to relocate as their Medi-Cal plans cut off payment,” by Jocelyn Wiener, California Healthline “Some of California’s most vulnerable nursing home residents, many of whom have nowhere else to go, are receiving letters from their health care plans saying they are no longer eligible for long-term care. In one notable example, three dozen nursing home residents in San Luis Obispo County were informed on the same day that their Medi-Cal managed care plan was cutting off payment for nursing home care, said Karen Jones, the county’s long-term care ombudsman.” LTC Comment (from Stephen A. Moses,
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Categories: Clippings, Industry News, and Long-Term Care.

“Burned in 2008, Americans are refusing to tap their home equity”

“Burned in 2008, Americans are refusing to tap their home equity,” by Gwen Everett and Shahien Nasiripour, Bloomberg “Fallout from the housing bubble appears to have had a lasting effect on consumers’ willingness to keep using their homes as an ATM. Just 4% of households had an open home equity line in 2016, according to the Federal Reserve’s most recent comprehensive survey of households’ finances, a far cry from the 10% that annually borrowed against the equity in their homes during the 2000s.” LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform): Good news. Maybe there will
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Categories: Clippings, Industry News, and Long-Term Care.

“The Next Generation of Long Term Care Insurance”

“The Next Generation of Long Term Care Insurance,” by Tammy Flanagan, Government Executive “Are you one of the many people who have thought about long term care insurance, but haven’t figured out if it’s worth the risk of rising costs in the future and the possibility that you might not use the benefits you paid for? If so, you’re not alone. … Now, there’s a new version of FLTCIP [Federal Long Term Care Insurance Program], known as FLTCIP 3.0, that provides a premium stabilization feature. That’s an adjustable amount computed as a percentage of the total premium paid for the
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Categories: Clippings, Industry News, and Long-Term Care.

“Medicare Advantage 2020 Spotlight: First Look”

“Medicare Advantage 2020 Spotlight: First Look,” by Gretchen Jacobson, et al., Kaiser Family Foundation “Medicare Advantage plans have taken a large and growing role in the Medicare program over the past decade, with more than 22 million Medicare beneficiaries (34%) enrolled in Medicare Advantage plans in 2019, a private plan alternative to the traditional Medicare program. This brief provides an overview of the Medicare Advantage plans that will be available for 2020, based on an analysis of data from the Centers for Medicare and Medicaid Services (CMS). Findings include:” LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform): Click
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Categories: Clippings, Industry News, and Long-Term Care.

Maximize your LTC prospecting in 4 weeks

What do you have that your competitors don’t? A lot of things. But especially this: a turn-key marketing plan with the tools you need to maximize your long-term care prospecting efforts in November — and beyond. The plan includes: Weekly guide to help you educate prospects about long-term care Marketing tools that make starting the conversation easy Consumer mailers to generate leads Get the plan   Contact Us Questions? Please call the SecureCare Sales Support Team at 1-888-900-1962.     #goldencareagent #minnesotalife #securian
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Categories: Industry News, Linked Benefit/Hybrids, Long-Term Care, and Securian.

Good News | Genworth’s 2019 Annual Cost of Care Survey Now Available

Genworth’s 2019 Annual Cost of Care Survey Now Available For 16 years, Genworth has tracked the cost of care nationwide to help families understand long term care costs, viewed as one of the industry’s most comprehensive cost evaluations. The 2019 findings were announced last week. “The fastest-rising long term care costs are no longer for the most skilled care — in a facility, they’re now for the least-complex care — at home.” To explore Cost of Care data by city, state or zip code, find trend charts and access lists of states ranked in order of care costs, click below:
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Categories: Genworth, GoldenCare News, Industry News, and Long-Term Care.

“5 takeaways from Harvard’s ‘Housing America’s Older Adults 2019″

“5 takeaways from Harvard’s ‘Housing America’s Older Adults 2019’ study,” by Lois A. Bowers, McKnight’s Senior Living “Harvard’s Joint Center for Housing Studies released its ‘Housing America’s Older Adults 2019’ report on Wednesday. Here are five takeaways from the report: 1. The need for affordable housing, supportive services will increase. … 2. Moves will increase; services will be needed. … 3. Many older adults prefer larger buildings. … 4. Cost burdens lead to food, healthcare issues. … 5. Some areas are worse than others when it comes to housing cost burdens. Commenting on the publication, LeadingAge President and CEO Katie
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Categories: Clippings, Industry News, and Long-Term Care.