Getting Into the Hearts and Minds of Long-Term Care Buyers

Getting Into the Hearts and Minds of Long-Term Care Buyers At Mutual of Omaha, our goal is to help you find the right people to talk to about long-term care insurance – those who are most likely to buy a policy from you. In an effort to identify the right people, we initiated a research project to get into the hearts and mind of long-term care insurance buyers. We wanted to know who they are, why they buy (and why they don’t) and what steps they take to educate themselves before making a buying decision. We also wanted to know
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Categories: Industry News, Long-Term Care, and Mutual of Omaha (& Affiliates).