Getting Into the Hearts and Minds
of Long-Term Care Buyers
At Mutual of Omaha, our goal is to help you find the right people to talk to about long-term care insurance – those who are most likely to buy a policy from you.
In an effort to identify the right people, we initiated a research project to get into the hearts and mind of long-term care insurance buyers.
We wanted to know who they are, why they buy (and why they don’t) and what steps they take to educate themselves before making a buying decision. We also wanted to know how they feel about long-term care insurance, how much they understand about the risks they face and how they prefer to buy.
So we surveyed our own long-term care policyholders as well as people who own policies from other companies. And we conducted focus groups made up of long-term care buyers and non-buyers.
This is what we learned.
Getting Into the Hearts and Minds of Long-Term Care Buyers
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