One of the biggest mistakes some producers can make when selling disability income insurance is trying to sell the product. Instead, focus on the need. To connect with your clients (and make sales) help them understand the need of income protection and how disability income can help mitigate the consequences of the unexpected. Here are some ways to do this: Use a question to start the conversation. To the convey the need to your client, you need to understand their motivation. Ask questions like: What is important to you? What are your dreams and goals? How do you spend your
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