“It may be fitting that the group nestled between baby boomers and millennials is labeled “Generation X,” since its members are more of an unknown than the generations before and after. Their elders, the boomers, have virtually owned popular culture since the Beatles landed in the U.S. in 1964. Their kid brothers and sisters, the millennials, are applauded for their tech use, social consciousness and entrepreneurial gusto.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
It behooves LTCI producers to understand Generation X, born between 1961 and 1981, as they’re entering their peak-earnings and LTCI prospect years.

Thinking Gen X: An Overdue Look at an Overlooked Generation

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