Results From the Annual Cost-of-Care Study

Mutual of Omaha 2023 Cost of Care banner image

The Cost-of-Care Study Results Are In

Every year, Mutual of Omaha conducts a cost-of-care study in all 50 states, and the results are in. The cost of services continues to rise and the average cost for a home health aide is over $70,000 a year.

We’ve updated our cost-of-care tools to reflect the changes in price and to help you guide the conversation about how clients intend to pay for their long-term care.

Resources for Long-Term Care Sales:

  • Cost-of-Care Sales Ideas — Share the Cost-of-Care Overview and Home Health Care Sales Idea with agents to equip them for powerful conversations with clients, including links to the materials that can be used.
  • Cost-of-Care Calculator — See the current cost of LTC services by state and view what those costs might be 5, 10 or 20 years down the road.
  • Cost-of-Care Brochure — Use this brochure to help your clients understand the current cost of LTC services in their state.

Reach out to a member of our sales team if you have questions about our LTC Cost of Care resources.

Results From the Annual Cost-of-Care Study