“More than 6 in 10 Americans now say they would rather die than live in nursing home: survey,” by Amy Novotney, McKnight’s Senior Living  

 

Quote:

“In a blow to the skilled nursing industry, 61% of Americans now report that they would rather die than live in a nursing home. That’s according to a Nationwide Retirement Institute survey of almost 1,300 U.S. adults aged 24 or more years conducted by the Harris Poll. … ‘Our survey found that Americans prefer to stay in their home for long-term care (71%), and most would like to have the option of relying on a family member if they needed long-term care (68%) but would not expect them to do so if they were unable to pay them (69%).’”

LTC Comment:

Sales prospects should be looking up for all forms of stay-out-of-a-nursing-home insurance.