Consumer Marketing Materials Toolbox


Long-Term Care Sales Toolbox

Tools & Resources To Help You Begin the Conversation

The recent pandemic has your clients and prospects aware and asking about long-term care.    This is the perfect time to have that important planning conversation with your clients. We’ve collected several educational resources: some for agent-use, others for consumer-use.

Let’s help more clients stay out of the nursing home!

Long-Term Care Tri-Fold
Facts Brochure

Customize this Long-Term Care Tri-Fold 10 Facts Brochure to hand out email or mail to your clients and prospects on the importance of planning for LTC.

Download Brochure

COVID Marketing Sales Pack

Do you realize: As COVID continues to impact nursing homes, your clients are concerned at the prospect of going into a care facility!  GoldenCare strives to keep you on the cutting edge of the senior market and provide the most options to help your clients remain in their home, especially in this environment of nursing home fear.  Get your COVID 6-Pack overview, your COVID Sales Tools Resources and your COVID LTC Lead Letter

Social Media Graphics

Social media & email are excellent ways to share care statistics, facts, personal stories and experiences. We’re pleased to provide these complimentary infographics to help you start the conversation!

Pivot Consumer Presentation

Tom Randall’s Pivot Consumer Presentation ready to present to your clients and prospects!    Open in Read Only and be sure to run it as a full slideshow.

LTCi Consumer Presentation

This is the Missing Link Consumer Presentation that has sold MILLIONS in Long-Term Care insurance.   Demonstrate the need for Long-Term Care insurance with this powerful presentation for your clients and prospects!

Lead Letters

Customize this lead letter to email or mail to your clients and prospects to get the conversation started!

Lead Letter

Determine Your Needs
LTC Calculator

The handy Determine Your LTC Needs calculator on helps to illustrate how much your clients can expect to pay for LTC services in their state.

Mutual of Omaha Long Term Care Consumer Video

Mutual of Omaha’s Protecting the Things that Matter Most consumer video highlights the need for LTCi. Be sure to use the correct version for your state.

2022 Genworth Cost of Care Survey

Consider sharing with your clients both the current and projected costs of long term care where they live — or plan to retire, using the latest Cost of Care data from a study Genworth released in 2022.     Explore Cost of Care data by city, state or zip code, find trend charts and access states ranked in order of care costs – Click Here

NGL Infographics

Help NGL spread the word about the importance of LTCi with the EssentialLTC  Fact of the Day Infographic series!

Real Life Long-Term Care Event Videos

Visit and watch the Duckett family’s story, as they reflected on their decision to purchase LTCi. More than financial security, it provided peace of mind and independence.

LifeHappens® Videos

If you prefer not to share your own story or experience, visit for unbiased, educational videos of real-life stories to which your clients can relate.

Questions?  Call our office at 800-842-7799 to speak with your Regional Director.