Consumer Marketing Materials Toolbox
Long-Term Care Sales Toolbox
Tools & Resources To Help You Begin the Conversation
The recent pandemic has your clients and prospects aware and asking about long-term care. This is the perfect time to have that important planning conversation with your clients. We’ve collected several educational resources: some for agent-use, others for consumer-use.
Let’s help more clients stay out of the nursing home!
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Customize this Long-Term Care Tri-Fold 10 Facts Brochure to hand out email or mail to your clients and prospects on the importance of planning for LTC. |
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Social media & email are excellent ways to share care statistics, facts, personal stories and experiences. We’re pleased to provide these complimentary infographics to help you start the conversation! |
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Tom Randall’s Pivot Consumer Presentation ready to present to your clients and prospects! Open in Read Only and be sure to run it as a full slideshow. |
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This is the Missing Link Consumer Presentation that has sold MILLIONS in Long-Term Care insurance. Demonstrate the need for Long-Term Care insurance with this powerful presentation for your clients and prospects! |
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Customize this lead letter to email or mail to your clients and prospects to get the conversation started! |
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Determine Your Needs |
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The handy Determine Your LTC Needs calculator on mutualofomaha.com helps to illustrate how much your clients can expect to pay for LTC services in their state. |
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Mutual of Omaha Long Term Care Consumer Video and PowerPoint Presentation |
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Mutual of Omaha’s Protecting the Things that Matter Most consumer video and Consumer Approved Educational PowerPoint highlight the need for LTCi. Be sure to use the correct version for your state. |
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Consider sharing with your clients both the current and projected costs of long term care where they live — or plan to retire, using the latest Cost of Care data from a study Genworth released in 2022. Explore Cost of Care data by city, state or zip code, find trend charts and access states ranked in order of care costs – Click Here |
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Help NGL spread the word about the importance of LTCi with the EssentialLTC Fact of the Day Infographic series! |
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NAIC Shopper’s Guide to Long-Term Care. Use this publication as a free handout to clients and prospects. Download the A Shopper’s Guide to Long-Term Care Insurance. |
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If you prefer not to share your own story or experience, visit www.lifehappens.org for unbiased, educational videos of real-life stories to which your clients can relate. |
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Life Insurance Awareness Month |
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September Is Life Insurance Awareness Did You Know: Six out of ten consumers have a greater awareness of the value of life insurance due to the pandemic.* Don’t miss the chance to help more of them and boost your sales during Life Insurance Awareness Month throughout September. Get started by downloading Life Insurance Awareness Month social media assets that you can use to reach more potential clients: Download LIAM Social Media Assets Build on the national momentum of Life Insurance Awareness Month by accessing our collection of various carriers’ consumer marketing materials. |
Questions? Call our office at 800-842-7799 to speak with your Regional Director.
