Introducing our Customer-Focused Strategy

For the past year, Mutual of Omaha has been on a journey to better understand our customers. We’ve conducted significant research and listened to customers and associates to bring together our company’s rich history with a new strategy to identify what makes us unique in the marketplace.

Now we’re ready to unveil how we’ll bring this customer-focused strategy to life. The central message is simple and reflects what we do best: Begin by Listening.

You’ll begin to see this expressed in tangible ways. A new advertising campaign begins in May. The new campaign will run in several test markets before launching nationally and will include television, print, radio, social media, outdoor and online components.

Listening…it may seem like a small thing. But it’s what allows us to provide solutions developed with your customers in mind. You and your agents understand this. And you can be assured every Mutual of Omaha associate is behind you.

Best Regards,

Tess Grace Senior Vice President Brokerage Life Sales

Randy Mousel Senior Vice President Brokerage Health Sales

 

Strengthening the Mutual of Omaha Brand
 

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