“Views How to position critical illness in the sales process,” by Aaron Anthony, Employee Benefit Adviser

“The vast majority of employee benefit professionals have long seen voluntary worksite benefits as a singularly purposed solution designed to defray the first-dollar expenses associated with core medical deductibles, co-pays, experimental treatment and non-medical everyday living expenses associated with illnesses and injuries. The problem is this is only part of the story. An adjustment to your approach may allow you to have far greater impact with your clients and have a dramatic impact on your firm’s revenue.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Read the article for the strategy.

Views How to position critical illness in the sales process

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