If it’s November, it’s LTC Awareness Month. Take advantage of this industry-wide effort to heighten consumer awareness of the need to plan for long-term care. If you are not sure how to begin the discussion, Mutual of Omaha’s Sales Ideas booklet can help. It can help you find people to talk to and provides tips to get the conversation started. It also covers how to address the need for LTCi plus ways to use product features to solve clients’ problems. Make sure you are ready to hit the ground running come November. Order your copies today.