LTC Awareness Month resources from Thrivent

LTC Awareness Month resources from Thrivent

Every November, the industry – led by Life Happens – comes together to sponsor Long Term Care Awareness Month. This campaign is designed to educate consumers about the importance of long-term care and the role it plays in protecting families’ financial security.

To take advantage of heightened awareness in the marketplace during the month of November, Thrivent has packaged some of our most popular resources designed to raise awareness and drive contact with financial advisors.

The lack of conversations:

  • 92% of consumers believe that financial professionals should talk about long-term care care plans with their clients1
  • 59% of people have no had a conversation with anyone about LTC planning.2
  • 2% of those that have had such a conversation had it started by their Financial Advisor.2

The opportunity:

  • 29% of respondents to a LIMRA survey believe they own some form of long-term care insurance, while data shows actual LTC ownership is closer to 3.1%.3


To take advantage of heightened awareness in the marketplace during the month of November, Thrivent has packaged some of our most popular resources designed to raise awareness and drive contact with financial advisors.

This kit includes:

  • About Thrivent
  • Conversation resources
  • LifeHappens videos, social media and flyers
  • Upcoming events
  • Sales strategies
  • Info on the Caregiver Resources benefit

Download resource kit

 

1 Planning for Long-Term Care—New Findings from a 2023 Survey of Financial Professionals and Consumers. Versta Research, August 2023.
2 Thrivent’s 2021 Extended Care Planning Survey, Conducted by Morning Consult, March 2021
3 Do Consumers Really Understand Long-Term Care Insurance?, LIMRA Newsroom, 11/15/22

 

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Thursday, November 9, 2023 | 2:00 p.m. Central Time
A Deep-Dive on Thrivent’s Traditional LTCi Solution

Learn about the benefit-rich standalone LTCi product, backed by an A++ rated fraternal insurer, that is now available to independent producers. We’ll discuss the benefits, riders and sweet spots where Thrivent shines.

This session provides a deeper look at Thrivent’s traditional LTC solution, including:

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  • Innovative inflation options
  • Case studies showcasing plan design concepts.
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  • Caregiver resources benefit to support family caregivers.

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