“Long-Term Care Planning Firm Sees Life-LTC Hybrid Prices Rising,” by Allison Bell, ThinkAdvisor 

 

Quote:

“A long-term care (LTC) planning firm says it’s seeing signs that low interest rates are starting to affect prices for new life insurance policies that offer LTC benefits. Murray A. Gordon & Associates Long Term Care Planning (MAGA) of Bannockburn, Illinois, says one life-LTC hybrid issuer has warned it that prices on new life-LTC hybrids will go up about 8% to 10% in January.”

LTC Comment:

Well, maybe, but on the other hand, the Fed’s money-printing binge has caused equity portfolios and real estate values to shoot up. The upper middle class and affluent, the people most likely to consider LTC insurance and buy, have much more wealth to protect and more money to invest in premiums. It’s time to redouble LTCI marketing efforts.