“As assisted living operators look to the future, one strategy may depend on helping families navigate the ability to pay for care for their loved ones, housing experts said Tuesday. Many senior living communities originally promised adult children the idea of ‘we’ll care for Mom,’ said National Investment Center for Seniors Housing & Care CEO Robert Kramer. Today, Kramer advised that communities’ plans have ‘got to go way beyond that. It’s like a concierge service but we’re coordinating it.'”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Part of that “concierge service” should be advising those adult children caring for Mom how to plan and insure for their own future need to pay for seniors housing.

Helping families navigate healthcare maze may offer competitive advantage, experts advise

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