GoldenCare Agent Partner

GoldenCare Joins Integrity Marketing Group

GoldenCare USA combines with Integrity Marketing Group
to Better Serve the Senior Market

DALLAS — May 8, 2018 — Integrity Marketing Group, LLC (“Integrity”), today announced that it has completed the acquisition of GoldenCare USA, Inc. (“GoldenCare”), a national wholesaler of Long-Term Care, Medicare Advantage and Medicare Supplement products. As part of the deal, GoldenCare’s founder, Lenny Anderson, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

Founded in 1976, GoldenCare is the foremost Long-Term Care marketing organization in the country and one of the largest Medicare agencies with 10,000 independent agents. The combined business will produce almost $850 million in annualized premiums and expands Integrity’s national presence to over 130,000 independent agents and 325 full-time employees. GoldenCare, headquartered in Minneapolis, will continue to operate nationally under its brand and all employees will stay in their current roles.

“There comes a time when we all have to look at our succession planning options. Integrity is the clear choice in the market because it has the same partnership philosophy I used to build my business over 41 years,” said Lenny Anderson, President & CEO of GoldenCare. “I’ve known many of the Integrity partners for decades. They truly have “integrity” in all that they do and I’m excited to partner with them as we all take GoldenCare and Integrity to the next level.”

More on Anderson’s decision to join Integrity can be viewed in the following video:

“Lenny Anderson is an icon in the Senior Market and is widely recognized for his innovation and leadership in Long-Term Care,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “This acquisition adds another highly-respected industry leader to our platform. GoldenCare’s Long-Term Care sales are growing at more than double the market rate which aligns with Integrity’s mission to be the leader in the Senior Market.”

“We know that we are creating something very special at Integrity when an industry legend like Lenny Anderson joins our platform.” added Steve Young, Chairman of Integrity. “We’re humbled to have him and his team join the Integrity family.”

In 2018, the combined company will help over 450,000 Americans plan for their important life and health insurance needs. Integrity is the nation’s largest independent senior insurance marketer and the leader in the Medicare Advantage, Medicare Supplement, Final Expense and Long-Term Care markets.

About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the nation’s leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that has over 130,000 independent agents. Integrity serves over one million clients with almost 325 employees. In 2018, Integrity will help insurance carriers place almost $850 million in new premium. More information is available at

Media Contact:
Gabriel Ross
Stanton PR

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group, LLC