“By age group, the heaviest users of social media are members of Generation X, aged 35 to 49, according to the report. They spend 6.58 hours per week on social media. Millennials, by contrast, spend 6:19 hours per week. Those aged 50 or more years spend 4:09 hours per week on social media.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Read this article and the Nielsen report on which it is based for social media lead generation ideas. 

Who uses social media the most? Not millennials

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