“Mind-blowing research that all skilled nursing providers can use,” by James M. Berklan, McKnight’s LTC News

“The research into older baby boomers’ housing and care preferences is impactful. It should be able to inform new bargaining and marketing efforts for all kinds of nursing facilities, nonprofit and for-profit alike. The seminal statistic that is being pumped for all it’s worth is this: About 40% of respondents said that they would want to live in a care facility of some sort if cognitive or dementia problems occurred.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):

We covered this finding in an earlier LTC Clipping, but it is interesting to see the extraordinary emphasis LTC providers and this long-time LTC reporter put on it.