“Why Yelp Could be Superior to Five-Star Ratings for Nursing Homes,” by Maggie Flynn, Skilled Nursing News

Quote:

“Researchers at the University of Southern California believe Yelp nursing home reviews are a useful tool in helping prospective residents or their family members make decisions about facilities, The New York Times reported Friday. Though reviews posted on Yelp and other online platforms such as Google or the recently acquired Caring.com are not perfect, the issue is Medicare’s Nursing Home Compare website, Dr. Anna Rahman of the University of Southern California told the Times. ‘After 20 years and all the money spent to create it, it’s become a marketing tool,’ she told the publication. ‘But most people don’t realize how little it measures. It’s garbage in and garbage out.’”

LTC Comment (from Stephen A. Moses, Administrative Coordinator, Center for Long-Term Care Reform):

Yikes! Yelp? Who’d of thought a bottom-up private sector appraisal method would outperform a top-down government review system? Amazon vs. the USPS might have been a clue.

Why Yelp Could be Superior to Five-Star Ratings for Nursing Homes

#yelp
#goldencareagent