We have improved our consumer website, My Genworth, and will continue to make improvements throughout 2018. Consequently, we are embarking on a campaign to increase consumer web adoption and usage. Look for more communications about our enhancements and web adoption efforts throughout the year.
Some website features include
- Submit a Document — Customers can upload completed forms, or other policy related documents, and submit them directly to Genworth electronically
- View Policy Details — Customers can view policy values and other details right on the website
- Download Correspondence — Customers who register online can see copies of correspondence related to their policies
Consumer materials
Beginning in June, certain Life customers started receiving tri-fold brochures by mail, highlighting the features and benefits of registering for a My Genworth web account. We have created an additional electronic flier – Why My Genworth – that you may personalize and present to your clients via email or in print. This document has the registration steps and key benefits of registering online.
We are excited about these improvements and the opportunity to share some new marketing materials with you. Please ask your clients who have previously registered on the web to revisit My Genworth and check out the enhancements. If you have been reluctant to recommend My Genworth in the past, there has never been a better time to revise your opinion.
IMPORANT: My Genworth is specifically for individual owners, not companies, trusts, Attorneys in Fact, or similar non-natural owners. We encourage you to speak with your clients about registering with My Genworth but please do not register on their behalf. Doing so can have unintended adverse consequences, such as locking clients out of registering.
REMINDER: Producers can access policy/contract information online by registering at pro.genworth.com.
Web Adoption Efforts Targeted at Consumers
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