“Older adults increasingly using mobile devices to access information,” by Lois A. Bowers, McKnight’s Senior Living
“Don’t exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center. Sixty-seven percent of Americans aged 65 or more years now access news on mobile devices, according to center interviews with more than 4,100 adults between March 13 and 27. That’s a 24-percentage-point increase over the past year and approximately three times the share of four years ago, when 22% of those in this age group said they accessed news on mobile devices, Pew said.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Maybe it’s time for LTCI producers to reach out electronically to family members and friends of residents in nursing homes and assisted living facilities. LTC providers who need future private payers are logical allies but reluctant heretofore. Outreach via digital media might break through.
Older adults increasingly using mobile devices to access information