Beginning in July, LTC Customer Service is implementing a process of making an outbound call to new customers. The goals of this effort are the following:
- Welcome the new policyholder to Genworth — Help assist in answering any outstanding questions the customers may have about their policy.
- Set them up for processes such as Third Party Notifier (TPN), Electronic Funds Transfer (EFT), website registration, information them of HIPAA Authorizations, etc. — TPN and EFT setups can be done on Genworth.com. Registering on Genworth.com provides the customers with the opportunity to view policy values and other details right on the website at any time.
- Utilize the opportunity for new customer referrals — Inform new policyholders to reach out to their licensed insurance agent directly or go online to learn more should they have friends and family members interested in learning about Genworth LTC Insurance.
Please note, this is not an attempt to solicit sales from existing agents.
Consumer materials
If we’re unsuccessful in reaching the new policyholder by phone, Genworth will send a Welcome Letter by either mail, email, or fax outlining the above listed information.
New Long Term Care (LTC) Customers to Receive Welcome Call
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