“Genworth Updates Website,” by Allison Bell, ThinkAdvisor
“Genworth Financial Inc. is now getting most of its new sales from its mortgage insurance units, but the company’s new website update keeps the focus on the company’s long-term care planning products, services and data. Janice Luvera, a vice president at the Richmond, Virginia-based company, says in a statement about the revamp that Genworth wanted to shift away from the look and feel of a traditional insurance company website. … In an Aging & You section, Genworth has added information about caregiving and videos of real families who talk about their experiences with providing care.”
LTC Comment (from Stephen A. Moses, Administrative Coordinator, Center for Long-Term Care Reform):
Check out the new Genworth website here: https://www.genworth.com/. It opens to brief personal video stories. I watched one, got hooked, and stayed for all five.
#genworth
#goldencareagent
