“Why advisers should be offering critical illness policies,” by Pam Jenkins, Employee Benefit Adviser
“Heads up advisers: Critical illness insurance is turning 35 this year and sales are booming. This voluntary benefit has seen double-digit growth each year from 2010 to 2016, according to the Eastbridge U.S. Voluntary Worksite Sales Report. Overall, sales for that period grew approximately 175 percent, to more than $550 million, and now exceed sales of long-term disability, universal/ whole life and cancer policies, per Eastbridge. A big reason for the growth is that the product continues to change to meet demands. For a benefits broker there are numerous reasons to offer critical illness insurance to your clients:”
LTC Comment (from Damon V. Moses, Administrative Coordinator, Center for Long-Term Care Reform): Critical illness insurance continues to thrive and here’s why.