By: Matt Sussman, CLTC
Senior Director of Business Development
November has been declared Long Term Care Awareness month by the U.S. Congress. As an individual who can make a difference in how a family prepares for a long term care event, this month should be professionally meaningful to you. It should also give you additional reasons to bring up the topic of long term care planning.
According to the International Journal of Epidemiology; from 2000 to 2050, the senior population is projected to grow by 135 percent; therefore the potential prospects are certainly available. People aged 85 and over are projected to increase by 350 percent, so there is no time to waste in starting to protect people from a future long term care event.
With 10,000 baby boomers turning age 65 every day, we, as Long Term Care advisors, are in a prime position to help so many of them. With approximately 43.5 million unpaid caregivers providing care to an adult or child in the last 12 months1, and approximately 34.2 million Americans providing unpaid care to an adult age 50 or older in the last 12 months2, we know that if they had a long term care insurance policy (or a short-term care insurance policy) in place, these statistics would be, very different, as would the primary unpaid caregiver’s well-being.
As a family member of someone who required Home Health care, then Assisted Living Facility care, and ultimately Nursing Home care, I can personally share with you what having a long term care policy in place did for our entire family. In addition, as a family member of someone who did not have a long term care insurance policy in place, I can also share with you what the worries of writing a $14,000 check month after month after month were.
During this Long Term Care Awareness Month, reach out to as many individuals, groups and associations as possible about the importance of planning for a long term care event. Share your personal stories, and share what having a long term care insurance policy can do for them and their entire family.
This is the perfect time to rejuvenate your sales efforts and we hope November is a great month for you. Good Selling!
1 National Alliance for Caregiving and AARP.
2 National Alliance for Caregiving and AARP. (2015). Caregiving in the U.S.
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