“Thinking Boomer: Understanding This Generation and What They Need From You,” by Olivia Mellan, and Sherry Christie, ThinkAdvisor
“‘Leading boomers, born from 1946 to 1955, and trailing boomers, born from 1956 to 1964, have different outlooks on retirement and money in general,’ said Cam Marston, author, speaker, coach and founder of demographic profiling firm Generational Insights. Understanding these two echelons, and incorporating their differences into your approach, can be the key to connecting with a boomer client.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
A boomer is a boomer is a boomer? Well, no there are big differences between leading and trailing boomers in their attitudes, needs, and preferences.
Thinking Boomer: Understanding This Generation and What They Need From You