“‘It’s become a gold rush’: Inside the race to create smart shoes, custom razors and high-tech devices for the over-65 crowd,” by Abha Bhattarai, Washington Post
“After three years of observation, design and testing, Gillette is preparing to release the first razor built for caregivers to shave others. The Gillette Treo has an extra-wide handle and comes with a tube of clear gel that eliminates the need for running water or shaving cream. … ‘It’s become a gold rush,’ said Danny Silverman, chief marketing officer of e-commerce analytics firm Clavis Insight. ‘Whether you’re a hairbrush-maker or a technology company, you’re thinking about how you can meet the needs of an aging population.’”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Finally, the surge Ken Dychtwald of Age Wave has predicted for decades is happening.
#goldencareagent
#gillette
