“Simplicity Acquires LTC Distributor,” by Allison Bell, ThinkAdvisor
“An insurance distributor with private equity backing has announced another distribution company deal. Simplicity Group Holdings said Thursday that it has acquired America’s First Financial Corp. of St. Peters, Missouri. America’s First was founded in 1960. It now focuses on wholesaling long-term care planning programs based on use of life insurance policies and annuity contracts.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Evidently, their focus is on equity-based products.