“Senior Living vs. Home Care: Consumer Preferences May Be Changing”

Senior Living vs. Home Care: Consumer Preferences May Be Changing,” by Tim Regan, Senior Housing News

“Home care is often seen as senior housing’s biggest competitor, as surveys routinely find a strong preference among older adults to age in place. But the tide might be slowly turning, with assisted living and continuing care retirement communities (CCRCs) becoming more attractive options. … The results showed that equal proportions (roughly 3 in 10) of older adults saw assisted living or continuing care retirement communities (CCRC)s, care at own home with family help, and care at home with paid help as the best options for aging. Less than 10% identified a nursing home or living with an adult child as the best choice for an older adult.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):

Preferences clarify as the age wave comes closer and closer.