“Private Pay Skilled Nursing Shouldn’t Be Ignored, Especially in Rural Areas,” by Maggie Flynn, Skilled Nursing News

“Private-pay residents are frequently overlooked as a revenue source in the skilled nursing world, and with some cause: They don’t have the staying power of Medicaid or the sizable market share of Medicare or managed care. But ignoring that stream altogether could be a mistake, particularly for operators with more rural locations.”

LTC Comment (from Stephen A. Moses, Administrative Coordinator, Center for Long-Term Care Reform):

Private pay nursing home census was 50% or more before Medicaid came on the scene in 1965. Now private pay is barely worth tracking, especially in cities. Do you still wonder why consumers are blasé about LTC risk and cost?

Private Pay Skilled Nursing Shouldn’t Be Ignored, Especially in Rural Areas

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