“People Over 50 Are Avid Tech Users – So Why Are They Ignored?”

People Over 50 Are Avid Tech Users – So Why Are They Ignored?,” by Jessica Baron, Forbes

“When we talk about technology use, we tend to think about what Millennials are buying, what Gen Z is into, and the effects it has on children. When we think about older adults, specifically those aged 50 and up, the articles start to address safety and mobility issues, fraud protection, and assisted living gadgets. But here’s the thing, people over 50 are a huge, diverse market for tech. Not all of them fit the mold of less-than-savvy grandparent just using technology to keep in touch with the kids. They are embracing technology from wearables to social media to video games at a steady pace and according to a 2018 AARP survey, they’ll spend over $84 billion a year on technology products over the next 10 years.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):

No wonder LTCI sales have migrated from the kitchen table in person to laptops long-distance.