In the multi-life marketplace, today’s long term care insurance agent stands at an amazing crossroads, where the needs of employers and employees are merging with a growing awareness of long term care and its impact.
Your opportunity to offer LTC benefits is remarkable and, in many ways, unparalleled. Consider the facts:
- Benefits play a central role in helping employees achieve their goals and reduce stress: Two in three employees say that benefit packages help reduce their financial stress.1
- Only 21% of employers offer long term care insurance but almost half (46%) of employees feel the benefit is important.2
- Employers are motivated to learn more about the need for long term care and how LTC works. Long term care events can suddenly affect their employees, which affects their products, processes, and success.
- Growing awareness of LTC costs and caregiving is hitting home as employees and employers now see the need in friends, neighbors, or family members.
The emerging multi-life marketplace can be a winning proposition for your business, and Transamerica makes it easy with our next-generation LTC benefits and Business Advantage Program® for multi-life sales.
Here is some exciting news: Transamerica just released their NEW Multi-Life Producer Guide to help you understand the program and place this business with greater ease. Click below to access the new guide:
Transamerica’s NEW Multi-Life Producer Guide
1 MetLife’s 17th Annual U.S. Employee Benefit Trends Study, 2019.
2 Do Employers REALLY Know What Employees Want?, LIMRA, September 2018
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