New brand and logo for Coventry MA/MAPD plans and First Health PDPs

New brand and logo – Same company you know and trust

In 2019, Coventry, Altius and Health America Pennsylvania (HAPA) MA/MAPD plans, and First Health Part D plans (PDP), are getting a brand and logo change. Going forward, all of these plans will be branded as Aetna  or Aetna Coventry  and will feature one of the logos below.

Aetna basic logo AetnaCoventry new logo

We’re committed to making it easier to do business with us. And moving all of our products to one brand is just the first step. We’re excited that this brand change will make us easier to identify in the marketplace, and easier to engage with.

(Note: You may still see “Coventry” in a few 2019 plan names, but the branding and logo for these plans will be changed regardless.)


If you have any questions, just contact your local Aetna Medicare broker manager. Or you can contact the Aetna Medicare Broker Services Department at 1-866-714-9301 or Normal business hours are 8 a.m. to 8 p.m. ET from Monday – Friday.