KEMPER SENIOR SOLUTIONS

is becoming…

Kemper Senior Solutions to transition to Kemper Health.
Same great company. Great new name and look.

October 24, 2018

Dear Kemper Senior Solutions Producer:
I’m pleased to announce that the Kemper Senior Solutions brand is changing its name to Kemper Health.

How did we get to Kemper Health?
We have engaged in a thoughtful process to develop a forward-looking brand strategy that 1) focuses on maximizing the value of Kemper’s overall business portfolio and 2) positions our agents, customers and other stakeholders for continued success over the long-term. We did extensive research with our agents and customers to understand our brand equity and awareness. Kemper Health reflects our focus on offering affordable insurance options that provide financial protection from the high costs of healthcare. It also highlights that these options come from a family of companies that is one of the nation’s leading insurers, with $11 billion in assets, seven million policies in force and represented by more than 30,000 agents and brokers.

What does this mean for our producers?
First and foremost, beyond the new transition logo, there are no changes to the excellent products, competitive pricing, and service levels you’ve come to expect. With Kemper Health, you will continue to provide your customers with affordable insurance policies with a choice of protection solutions that meet their unique needs. You can also be assured that we will continue to strive to provide industry-leading personalized service and support to make it easy for your agency to do business with us and to quickly and conveniently get your customers the coverage that meets their needs and budget. Our go-to-market, consumer-facing brands will not replace the insurance companies (like Reserve National Insurance Company) that underwrite and issue our insurance policies, whose names will be included on marketing materials as legally required, such as applications, product brochures, policy forms, etc.

What does this mean for your customers?
Other than starting to see the new Kemper Health logo on policyholder materials, your customers will not experience any changes related to our new name. They’ll still have the same great products and service they’ve come to know. Plus, they will continue to be insured by Reserve National and backed by the financial strength and stability of Kemper, one of the nation’s leading insurers and an authority in providing appropriate and affordable insurance solutions. We’ll start using the new name and logo alongside the Kemper Senior Solutions logo within the next few weeks to ensure a smooth transition, and make sure your customers know we’re still the same great company and people with a new name and look.
 

If you have any questions about our new brand name and look, please contact 855.516.8528.
On behalf of our leadership team, thank you for your continued support, and we look forward to the opportunities that lie ahead for all of us as we transition to Kemper Health.

Sincerely,
Charles Steele
President
Kemper Health
 

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