“These policies have become increasingly popular, partly because they are being marketed as a way to provide another layer of financial support now that consumers are shouldering an ever-rising share of medical expenses out of their own pockets. More employers are offering these policies alongside their high-deductible health plans as well, as way to alleviate financial anxiety. It’s akin to putting a Band-Aid on the less generous medical coverage — or perhaps a way to nudge employees into feeling more comfortable with a high-deductible policy.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
While this isn’t an especially positive article, if there’s no such thing as bad publicity, the New York Times is a pretty good place to get it.