“Improving Long-Term Care Insurance Rate Increase Communications,” by Claude Thau, ThinkAdvisor

Quote:

“Rate increases are traumatic for everyone involved and consumers may make unwise decisions, particularly if explanations inadvertently present options in an unbalanced fashion. Therefore, I believe that the LTCI industry would do well to improve premium rate increase communications and to make better educational resources available to financial advisors and clients when rate increases occur. Hopefully, this article will inspire improvements so that consumers are less likely to misunderstand. If readers have seen particularly good or weak wording and/or educational services, I’d be interested in those examples.”

LTC Comment (from Stephen A. Moses, Administrative Coordinator, Center for Long-Term Care Reform):

Analysis and advice from a veteran of all aspects of the LTC insurance business.

Improving Long-Term Care Insurance Rate Increase Communications

#rate
#goldencareagent