“How To Walk the Medicare Advantage Communications Tightrope,” by John Krahnert III, ThinkAdvisor

“If you’ve worked in the Medicare Advantage space, you probably know that finding the right balance between compelling and compliant marketing content is like walking a tightrope. If you lean too far in the direction of ‘compelling,’ you could fall off into the abyss of the CMS’ Medicare Communications & Marketing Guidelines (MCMG) and find yourself in some hot water. If you lean too far in the direction of ‘compliant,’ you could find yourself in the black hole of painfully boring copy that makes your customers’ dishwasher instruction manual seem like a light, breezy read.”

LTC Comment, Stephen A. Moses, President, Center for Long-Term Care Reform:

Compelling and compliant persuasion is the essence of sales … and seduction.