“How to Talk About Long-Term Care Planning Now”

How to Talk About Long-Term Care Planning Now,” by Margie Barrie, ThinkAdvisor

Margie Barrie, a veteran long-term care insurance (LTCI) agent, marketer and educator, has been writing articles about long-term care (LTC) planning and related issues for decades.

Here she looks at the nuts and bolts of LTC planning communication.

Q. I want to improve my client presentation by adding some new key phrases. What can you suggest?

A. Here’s the lingo I heard recently, while attending a workshop hosted by OneAmerica. During the two days there, I compiled a list of phrases that I plan to use myself. Plus, I have added some other phrases based on suggestions from several agents.

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):

To get someone’s attention, it’s hard to beat one-liners like these.

How to Talk About Long-Term Care Planning Now

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