Eliminating COVID-19 restrictions and more
Securian Financial remains focused on delivering high levels of service, helping customers with their insurance needs, and maintaining the company’s financial strength. Your support in delivering on this focus has provided valuable insights to best navigate the unpredictable nature of a pandemic while addressing the additional risks it presents.
Since these participation limits were implemented, our promise has been to actively review these guidelines. Along the way, we have delivered on a request for transparency to enable you to make the best decisions for your customers.
While the pandemic isn’t over, we feel we have developed valuable insights on how to underwrite factors that contribute to COVID-19 mortality. Instead of eliminating eligibility for entire age bands or rate classes, we are utilizing those lessons learned to consider the unique risks for each potential insured. What does that mean? Effective April 1, we are happy to announce the easement of all remaining restrictions related to the COVID-19 Participation Guidelines for all of our life products, including the SecureCare product line.
We will continue to actively monitor COVID-19 data and make decisions that enable us to continue to deliver high levels of service, help customers with insurance needs, and maintain the company’s financial strength.
During challenging times like these, we are grateful for strong relationships. Thank you for your patience and your business throughout this process.
Don’t forget! Our eApp can also help you get clients insured fast!
When financial professionals use eApp and ePolicy Delivery, they are able to get policies issued up to 30 days faster than when they submit applications traditionally. To learn more about our eApp and other digital capabilities that can save you and your clients time, view the video below.
Please call our Securian’s Life Sales Support Team at 1-888-413-7860, option 1.