A new consumer-approved video helps explain how a fraternal benefits society like Thrivent is different from other types of insurers. This video will also help you with some talking points as you discuss who Thrivent is and how the company is built to serve our policyholders, not shareholders.
The shareable link is: https://youtu.be/TN_5jxODULc?si=iLM_Elmrr-LrHsLN
Thrivent Fact Sheet
At Thrivent, we believe money is a tool, not a goal.
Driven by a higher purpose at our core, we strive to help people make the most of all they’ve been given.
This consumer approved fact sheet can help you and your clients better understand what makes Thrivent difference:
- What we offer
- A unique financial services organization
- A strong financial foundation
- Recognized by others
- Putting purpose into action
- Where we came from (with timeline)
Important clarification: Is it Lutherans or All Christians?
As the fact sheet shows, Thrivent members voted in 2013 to open membership to all Christians, not just Lutherans. While Thrivent Financial for Lutherans remains the company’s legal name, our marketing name is Thrivent and representing Thrivent as being “just for Lutherans” is not accurate.
Advisor Resources
Thrivent 101 – Understanding the basics of a fraternal benefit society
Being a fraternal benefit society makes Thrivent unique in the LTCi space, but how does one explain a fraternal insurer to their clients? This producer reference piece breaks it down so you can help clients understand the fraternal difference.
- Thrivent is a fraternal benefit society. How do you explain that to a client?
- The importance of verifying that a client is Christian (or is married to one) before they apply, and how to have that conversation.
- Does a producer have to be Christian to offer this product?
- Is Thrivent a Christian organization?
- How strong is Thrivent?
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