Disability Income Choice® Sales and Marketing Process

Consumer market research by the Council for Disability Awareness* found that consumers underestimate their risk of becoming unable to work because of an illness or injury. And they lack an understanding of the resources that would be available to them.

That’s where you can make a difference, and our needs-based sales and marketing materials are designed to help you do just that. From prospecting to point-of-sale, you have the tools to address these misconceptions directly and have a fact-based conversation about the important role of disability insurance.

As the materials emphasize, you can help your clients “Learn the truth. Know the risk. Protect your income.”

Review this guide to see materials supporting your five steps to a DI sale:

  1. Find people to talk to
  2. Show the need for income protection
  3. Provide the solution
  4. Complete the application
  5. Deliver the policy

* 2014 Consumer Disability Awareness Survey, Council for Disability Awareness (most recent available)

If you have any questions, please contact Mutual of Omaha’s Sales Support at (800) 693-6083 or sales.support@mutualofomaha.com.

Disability Income Choice® Sales and Marketing Process

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