Our Critical Illness insurance policy includes a built-in return of premium rider. That’s like a money-back guarantee. Premiums they’ve paid minus any policy benefits they’ve received will be refunded to a beneficiary upon their death. They get the coverage they want with the peace of mind they need.

Learn how to position the return of premium rider with consumers in this helpful Sales Idea Flyer.
 

Critical Advantage – A Simple Concept
 

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