“The business case for selling LTC insurance to small-business owners”

“The business case for selling LTC insurance to small-business owners,” by Ayo Mseka, InsuranceNewsNet

“When it comes to long-term care insurance, many producers focus their efforts on selling to individual consumers. But it may be a mistake to overlook small businesses, since many of them may not be aware of the benefits of owning LTCi and how it can be used to enhance their operations. Craig Roers, marketing manager at Thrivent, recently shared a few reasons agents should discuss LTCi with their business clients and some helpful hints for selling it.”

LTC Comment, Stephen A. Moses, President, Center for Long-Term Care Reform:

 

Click through for a lot of strategies and tactics for approaching and working with small businesses on LTCI.