“Aging, the longevity economy and what it means to you,” by Robert Powell, USA Today
“Joe Coughlin, the director of the MIT Age Lab, wants to help companies unlock the world’s fastest-growing, most misunderstood market — aging Boomers. In his new book, The Longevity Economy, describes how companies can prepare for the guaranteed — an aging world. Below he answered our questions about his book and an $8 trillion market.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Some new ideas on adapting commercially to the age wave.