Added TV advertising to boost brand awareness during the holidays
Building upon the success of our TV brand launch earlier this year, Thrivent commercials are back on the air. The ads share our brand messages—money as a tool, expert financial guidance, and living lives full of meaning and gratitude—and are supported visually with warm images of home and family, which are welcoming during these holiday months.
Running through Dec. 31, this significant fourth-quarter advertising investment is comparable in size to the summer media blitz that kick-started our brand awareness campaign in July. The media buy features our live action TV commercial.
Media placements for Thrivent’s live-action TV commercial include:
National TV / Primetime
- ABC: American Music Awards (aired Nov. 22)
- FOXL Masked Singer (aired on Thanksgiving Day; also Dec. 2 and Dec. 16)
- CW: Silent Night—A Song for the World (movie), Christmas Caroler Challenge, and Hollywood Christmas Parade
National TV / Cable
- E!: People’s Choice Awards (aired Nov. 15)
- Hallmark: Original movie premier—Cross Country Christmas (Dec. 20)
- Freeform: 25 Days of Christmas Special and more
- Hallmark, HGTV and Food Network: General programming schedule—airing throughout December
Sports
- ESPN: Cotton Bowl, Big 12 Championship Game and ESPN Sport Center
- ABC: ACC Championship Game
- FOX: Big 10 Championship
- CBS: SEC Championship
Digital Direct
- Amazon, USA Today, ESPN and Yahoo! (details pending)
Connected TV
- YouTube, Samsung, Amazon and Spot Exchange (details pending)
Audio
- Spotify (sponsored mobile video sessions) and Pandora (Video Plus)
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