“A Middle-Market Senior Care Solution,” by Bruce Stahl and Winona Berdine, Long-Term Care News

 

Quote:   “Would you like to have an insurance product in your company’s lineup that provides all of the following? • Reaches the middle market, • provides security to generations of family members, • satisfies real customer financial needs and provides them with peace of mind, • minimizes risk in the morbidity tail, • reduces asset and interest rate risk, and • reduces concerns about pandemic risk in facilities.”

 

LTC Comment:

Well, yeah! Click through to read this intriguing proposal.