“70% of Senior Living Communities Don’t Offer Discounted Rents,” by Mary Kate Nelson, Senior Housing News

“If there’s one thing that consistently divides the senior living industry, it’s discounting. The practice has been described as “brand-destroying” by Brandywine President and CEO Brenda Bacon and accused of sending consumers the wrong message by various marketing companies, but some providers, like Capital Senior Living (NYSE: CSU), have also put it to use during periods of lower-than-ideal occupancy. As it turns out, though, offering discounts to new residents isn’t all that common. … Almost 70% of survey respondents said they do not offer any type of discount in their organizations or communities, and just over half of respondents said they don’t offer any kind of incentive. The survey respondents who did say they offered a discount only offered an average discount of 5%.”

LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):

Further evidence that, if you want high-quality seniors housing, you’d better be prepared to pay for it.

70% of Senior Living Communities Don’t Offer Discounted Rents

#seniorliving
#goldencareagent