“Why LTC Needs to Be Included in a Retirement Plan, Pt. 2: Five Strategies for Communicating With Prospects,” by Sandra Timmerman, ThinkAdvisor
“How do financial professionals and sales associates talk to clients about the subject of long-term care in a way that doesn’t scare them and can help them think about an uncertain future? One person told me ‘I’m scared enough already, I don’t need to hear more statistics about how I will need long-term care.’ Here are five ideas worth considering in helping clients understand the value of long-term care planning and why they should get started sooner rather than later.”
LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform):
Five good ideas none of which get to the key point. The best reason to buy LTCI is to stay off Medicaid and out of a welfare-under-financed nursing home.
#retirement
#LTC
#goldencareagent
