GoldenCare Newsletter | November 20, 2017

In this GoldenCare Newsletter Edition From GoldenCare: Our office will be closed Thursday, November 23rd and Friday, November 24th for the Thanksgiving Holiday. We have two Guest Articles in this edition is  “LTC Product Sales Rise 12%: LIMRA,” by Allison Bell, ThinkAdvisor and ““Q&A Column,” Orlando Sentinel. Enjoy! Compliance: Holiday Solicitation Bans for the Month of November. Maryland Partnership – New Disclosure Requirement Maryland Update- LTC Partnership Disclosure Industry Updates: From Mutual of Omaha: Omaha’s Dental Insurance Now Available on the Mobile Quote App! Dental Insurance now in 29 States Broker Bonus Program Reminder (Legacy) Rate adjustments effective February 1, 2018 – CT,
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Categories: GoldenCare News, Guarantee Trust Life, Industry News, Long-Term Care, Minnesota Life, Mutual of Omaha (& Affiliates), National Guardian Life, and Transamerica.

SPECIAL: Are you struggling to generate high-quality insurance leads?

Back By Popular Demand: “Generating Leads” Live Training 11/29 Are you struggling to generate high-quality insurance leads? Join us for a live training session on the best-practices for generating the highest-quality, targeted leads! Guest Speaker, Marva Shannon, will be coming on from TargetLeads® – a premiere lead and list provider with over 29 years of experience. Make the most of your time and effort. Close more sales with better leads. Register now for this exciting webinar! Click below to register: Wed, Nov 29, 2017 10:00 AM  to  11:00 AM CST Read Full Invitation #goldencareagent #leads #insurance
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Categories: GoldenCare News.

“We’re so unprepared for finding an Alzheimer’s treatment”

“We’re so unprepared for finding an Alzheimer’s treatment,” by Carolyn Y. Johnson, The Washington Post “The U.S. health-care system is unprepared to cope with the Alzheimer’s crisis — even if there were a treatment in the near future, according to a new study. If there were a treatment for Alzheimer’s in 2020, the study found that people would have to wait a year and a half for access because of a shortage of specialists and equipment to diagnose and treat the disease. An estimated 2.1 million people could develop dementia while waiting for treatment over the next two decades, researchers
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Categories: Industry News and Long-Term Care.

“Where Is The ‘Assistance’ In Assisted Living?”

“Where Is The ‘Assistance’ In Assisted Living?,” by Anne Tumlinson, Forbes “Assisted living facilities evolved to offer consumers an alternative to nursing homes — to provide a safer version of home that prioritizes hospitality, comfort and independence over the constant supervision and medical care of a 24-hour nursing facility. But the problem is that the traditional assisted living model isn’t keeping up with the increasingly complex medical needs of our older adult population. Our parents are living longer with conditions that require a lot of medicine, doctors and too-frequent trips to the emergency room. And we, the adult children, find
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Categories: Industry News and Long-Term Care.

“Bill Gates makes $100 million personal investment to fight Alzheimer’s”

“Bill Gates makes $100 million personal investment to fight Alzheimer’s,” by Kate Kelland, Reuters “Billionaire Microsoft co-founder Bill Gates is to invest $50 million in the Dementia Discovery Fund, a venture capital fund that brings together industry and government to seek treatments for the brain-wasting disease. The investment – a personal one and not part of Gates’ philanthropic Bill & Melinda Gates Foundation – will be followed by another $50 million in start-up ventures working in Alzheimer’s research, Gates said.” LTC Comment (from Stephen A. Moses, President, Center for Long-Term Care Reform): Bill Gates pursued self-interest, created thousands of jobs,
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Categories: Industry News and Long-Term Care.

“How to Reduce Dementia’s Tragic Toll on Families”

“How to Reduce Dementia’s Tragic Toll on Families,” by Marc Agronin, Wall Street Journal “When a family member suffers from dementia, we tend to view it as an individual tragedy. But too often this wrecking ball of a disease takes a toll on the entire family. . . . The tragedy here is that it doesn’t have to be this way. If families understand the perils, they can navigate them without imploding. . . . The key is for families to understand that core emotional need and to realize that a win-win approach is possible, resulting in relationships that are
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Categories: Industry News and Long-Term Care.

“The Surprising Benefits and Costs of Family Caregiving”

“The Surprising Benefits and Costs of Family Caregiving,” by Maddy Dychtwald, Wall Street Journal “Already, 40 million Americans are providing care to an adult family member or friend, most often to an aging parent or spouse. As the massive baby-boomer generation hits their 70s, the demand for family caregiving will skyrocket—and it’s poised to become America’s biggest off-the-books industry. In order to better understand the caregiving crunch, my firm, Age Wave, in partnership with Merrill Lynch, just completed a study, The Journey of Caregiving: Honor, Responsibility and Financial Complexity, that uncovers the rewards and sacrifices of this complex lifestage.” LTC Comment
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Categories: Industry News and Long-Term Care.

“Should you use a reverse mortgage in retirement?”

“Should you use a reverse mortgage in retirement?,” by Peter Rueth, MarketWatch A major component of wealth and retirement planning often overlooked or ignored, is home equity. Based on U.S. Census Bureau figures, collected in 2011 and dated 2013 the average married couple entering retirement will have a net worth of $194,226. However, when home equity is removed net worth drops to just $43,921. With 77% of a retiree’s net worth locked in home equity it’s astonishing why so many financial planners ignore home equity when creating retirement plans. There is currently over $6.3 trillion in senior housing wealth and
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Categories: Industry News and Long-Term Care.

“LTC Product Sales Rise 12%: LIMRA”

“LTC Product Sales Rise 12%: LIMRA,” by Allison Bell, ThinkAdvisor “Stand-alone long-term care insurance (LTCI) may continue to be in the doghouse, but overall sales increased 12% in 2016, according to data from LIMRA. LIMRA analysts report in a new commentary that premium revenue from new sales of three major categories of long-term care (LTC) planning products increased to $4.3 billion last year, from $3.8 billion in 2015. New sales of individual stand-alone LTCI fell 13%, to $228 million, but sales of individual annuities that offer LTC benefits increased 2.1%, to $480 million.” LTC Comment (from Stephen A. Moses, President,
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Categories: Industry News and Long-Term Care.

“Why LTC Needs to Be Included in a Retirement Plan, Pt. 2: Five Strategies for Communicating With Prospects”

“Why LTC Needs to Be Included in a Retirement Plan, Pt. 2: Five Strategies for Communicating With Prospects,” by Sandra Timmerman, ThinkAdvisor “How do financial professionals and sales associates talk to clients about the subject of long-term care in a way that doesn’t scare them and can help them think about an uncertain future? One person told me ‘I’m scared enough already, I don’t need to hear more statistics about how I will need long-term care.’ Here are five ideas worth considering in helping clients understand the value of long-term care planning and why they should get started sooner rather
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Categories: Industry News and Long-Term Care.